We understand that your privacy and the security of your personal information is extremely
important. This notice sets out what we do with your personal information, what we do to keep it
secure, from where and how we collect it, as well as your rights in relation to the personal
information we hold about you.
This policy applies if you interact with us through our stores, over the phone, online, through
mobile applications or otherwise by using any of our websites or interacting with us on social
If you don’t want to read all the detail, here are the things we think you’d really want to
- Organic Home currently operates an online market place for organic vegetables and other
products via mobile apps both in android and iphone.
- Your personal information is treated with utmost care and protected using latest
- You have a number of rights over your personal information. How you can exercise these
is set out in this notice.
- We do send direct marketing, if we’re allowed to. And we do this to encourage you to buy our
products and services by sending you offers and ideas that we feel will be of benefit to
you want us to stop then please get in touch with us via the contact us page.
Who are we?
When we say ‘we’ or ‘us’ in this policy, we’re referring to the many local area admins who
Organic Home from time to time. If you would like to know who your local admin is then let us
or contact us by one of the means set out in the “Contact Us” section.
What sorts of personal information do we hold?
- Information that you provide to us such as your name, address, date of birth, telephone
number, email address, bank account and payment card details and any feedback you give to
us, including by phone, email, post, or when you communicate with us via social media;
- Information about the services that we provide to you (including for example, the things
we have provided to you, when and where, what you paid, the way you use our products and
services, and so on;
- Information required to make decisions about your application for products and services
offered by Organic Home and its local admins such as your employment details, financial
position, information taken from identification documents such as your passport or driving
licence, your insurance, criminal and medical history, and details about additional insured
parties and cardholders or joint policyholders;
Your account login details for our services, including your user name and chosen
Information about whether or not you want to receive marketing communications from us;
Information about any device you have used to access our Services (such as your device’s
make and model, browser or IP address) and also how you use our Services. For example, we
try to identify which of our apps you use and when and how you use them. If you use our
websites, we try to identify when and how you use those websites too;
Your contact details and details of the emails and other electronic communications you
receive from us, including whether that communication has been opened and if you have
clicked on any links within that communication. We want to make sure that our communications
are useful for you, so if you don’t open them or don’t click on any links in them, we know
we need to improve our Services; and
Your contacts in your address book which will be used ethically for marketing purposes
only. We provide bulk SMS services to farmers to directly market their produce for arms
Information from other sources such as specialist companies that provide customer
information (like credit reference agencies, fraud prevention agencies, claims databases,
marketing and research companies), social media providers, as well as information that is
Our legal basis for processing your personal information
Whenever we process your personal information we have to have something called a “legal basis”
for what we do. The different legal bases we rely on are:
Consent : You have told us you are happy for us to process your personal information
for a specific purpose;
Legitimate interests : The processing is necessary for us to conduct our business,
but not where our interests are overridden by your interests or rights.
Performance of a contract : We must process your personal information in order to be
able to provide you with one of our products or services;
Prevention of fraud : Where we are required to process your data in order to protect
us and our customers from fraud or money laundering;
Vital interests : The processing of your personal information is necessary to protect
you or someone else’s life;
Public information : Where we process personal information which you have already
Legal claims : The processing of your personal information is necessary for the
establishment, exercise or defence of legal claims or whenever courts are acting in their
judicial capacity; and
Legal obligation : We are required to process your personal information by law.
How do we use your personal information?
There are a number of ways in which we use your personal information, depending on how you
interact with us. If you do not provide your information to us, then we will be unable to
interact with you in that way – for example, if you do not provide your name, address and
account details when purchasing one of our products online, we will not be able to sell you that
product as we would be unable to process your payment or deliver the product to you.
We may use your information in the following ways:
To provide our products and services - we need to use your personal information to
make our products and services available to you. If you then decide to order any of our
products or services then we’re delighted, thank you. After that, we need to provide them to
you, process your payment and sometimes award you any discount vouchers or points. And we
need to use your details to do all this.
To personalise your shopping experience - we try to understand our customers so we
can provide you with a great shopping experience, relevant marketing, personalised offers,
shopping ideas and online advertising. Understanding how you use our Apps, how you interact
with Organic Home, where you shop, the products and services you buy and how you use and
browse our websites helps us to do this.
For safety and security - we use your personal information to help provide safe and
secure environments for our colleagues to work in, our customers to shop in and for our
businesses to be conducted. To enable this we may use CCTV, body worn recording devices,
monitor online behaviour and carry out checks to help us ensure that our customers are
genuine to prevent fraud and to help customers use our services appropriately.
Analytics and profiling - we use your personal information for statistical analysis
and to help us understand more about our customers. That includes understanding the products
and services you buy, the manner in which you consume them, how you shop and by creating
profiles about you. This helps us to serve you better and to find ways to improve our
services, stores, apps and websites. These profiles help us to send you offers that are more
relevant to you.
Contacting you - we use your personal information to contact you: either to conduct
market research or to contact you about products and services from us and other companies.
We may also contact you in relation to any questions you have raised with us or to discuss
the status of your account with us.
Who might we share your personal information with?
Organic Home Network - we will share your personal information
in certain circumstances with the other local admins and companies within the Organic
network of local admins so that we can provide you with a high quality, personalised and
tailored service (including relevant marketing) across our network.
Our service providers - we work with partners, suppliers, insurers, aggregators
agencies so that they can help us provide the products and services you require from us.
These third parties process your personal information on our behalf and are required to
our high standards of security before doing so. We only share information that allows
to provide their services to us or to facilitate them providing their services to you.
third parties include:
Advertising companies, who help us place Organic Home adverts online;
Payment Gateways such as CC Avenue, Instamojo etc that process our online payments;
Our agents, advisers or others involved in running accounts and services for you and your
business or collecting what you or your business owe Organic Home Enterprises.
Market research partners, who help us to analyse customer behaviour;
Social media providers – such as Facebook, Instagram and Twitter – where we interact with
you on social media;
Third party vendors who help us to manage and maintain the Group IT infrastructure;
Logistics and delivery providers who enable us to deliver products you order on our apps;
Providers of temporary staff, who need access to certain personal information to carry out
their role within the business;
Where relevant, our professional advisors, such as lawyers and consultants;
Companies that deploy our email campaigns for us because they need to know your email
address to carry out these services;
Companies that provide insights and analytics services for us so we can stock the right
products, send the right marketing campaigns and understand our business and customers
Security and fraud prevention companies to ensure the safety and security of our customers,
colleagues and business;
Companies which run our contact centres because they need your personal information to
identify and contact you;
Companies who assess faults and repair products on our behalf;
Companies administer competitions for us so they run smoothly;
Companies that enable us to collect your reviews and comments, both online and offline; and
Other organisations and individuals - we may share your personal information in certain
scenarios. For example:
If we're discussing selling or transferring part or all of Organic Home business, we
may share information about you to prospective purchasers and their advisers - but only
so they can evaluate the relevant business; or
If we are reorganised or sold to another organisation, we may transfer information we
hold about you to them so they can continue to provide the Services to you.
If we are required to by law, under any code of practice by which we are bound or where
we are asked to do so by a public or regulatory authority such as the police or the
Department for Work and Pensions;
If we need to do so in order to exercise or protect our legal rights, users, systems and
In response to requests from individuals (or their representatives) seeking to protect
their rights or the rights of others. We will only share your personal information in
response to requests which do not override your privacy interests. For example, we will
not share your personal information with individuals who are merely curious about you,
but we will share your personal information to e.g. insurers, solicitors, employers etc.
which have a legitimate interest in your personal information.
Keeping you informed about our products and services
We would like to tell you about the great offers, ideas, products and services from Organic Home
Enterprises from time to time that we think you might be interested in. Where we have your
consent or it is in our legitimate interests to do so, we may do this through the post, by
email, text message or by any other electronic means.
We won't send you marketing messages if you tell us not to, but if you receive a service from
us we will still need to send you occasional service-related messages. If you wish to amend your
marketing preferences, you can do so by contacting us via our Contact Us page.
Please note that it can take up a little while for all marketing to stop once you either withdraw
your consent or tell us you’d like to opt out of marketing. This is because some marketing
may already be in transit.
You have a number of rights under data protection legislation which, in certain circumstances,
you may be able to exercise in relation to the personal information we process about you
the right to access a copy of the personal information we hold about you;
the right to correction of inaccurate personal information we hold about you;
the right to restrict our use of your personal information;
the right to be forgotten;
the right of data portability; and
the right to object to our use of your personal information.
Where we rely on consent as the legal basis on which we process your personal information, you
may also withdraw that consent at any time.
If you are seeking to exercise any of these rights, please contact us using the details in the
“Contact Us” section. Please note that we will need to verify your identity before
we can fulfil any of your rights under data protection law. This helps us to protect the
personal information belonging to our customer against fraudulent requests.